How I’ve Supported Growth
Most of my work happens behind the scenes — organizing systems, refining funnels, aligning marketing, and bringing structure to fast-moving teams. Below are a few examples of how that support has looked in practice.
Quiz Funnel & Segmented Landing Pages
Designed and structured a multi-step quiz funnel with segmented landing pages tailored to audience responses.
This included:
• Mapping user pathways
• Clarifying positioning by segment
• Aligning follow-up email flows
• Refining calls-to-action for conversion
Outcome:
Stronger clarity between audience types and cleaner movement through the funnel.
Newsletter & Retention Systems
Built newsletter frameworks and automation structures designed to increase consistency and engagement.
This included:
• Content calendar alignment
• Segment-based messaging
• Automation clean-up
• Simplified workflow documentation
Outcome:
Improved consistency and reduced friction in ongoing communication.
Operational Workflow & Systems
Audited internal workflows and restructured operational processes to reduce reactive bottlenecks.
This included:
• Identifying gaps in execution
• Creating SOP documentation
• Aligning communication pathways
• Establishing repeatable systems
Outcome:
Clearer delegation, smoother execution, and fewer stalled initiatives.